Building an online profile for your business today is one of the smartest and most strategic things you can do for sure, but you also have to be sure that you are marketing and advertising that online profile and platform aggressively, too.
You see, the old-school “Field of Dreams” style approach to building a business just isn’t going to cut it any longer. You can’t just build something and then hope people will appear.
Too many otherwise smart and savvy business owners and bloggers take this old-school approach daily, however, and then they are surprised when they aren’t getting anywhere near the kinds of results that they were looking for or expecting.
But not you.
No, you know just how important it is to “cross pollinate” each and every one of your social media profiles with your online website, money page, sales page, and marketing and advertising pieces – and that’s why you’re going to want to get creative when it comes time to use Instagram to boost your blog posts.
Tackle the basics first
The first thing you need to do is ensure that your Instagram account is squared away when it comes to reaching your intended audience and then providing easy entry into your blog, sales page, or website.
Your Instagram name needs to be strategically thought out and linked to your operation (or yourself), your feed needs to be loaded with interesting and engaging content that your market will find exciting, and you need to actively work to cultivate as many followers that will engage with you and your content as possible.
Don’t be afraid of a little controversy
Because there are so many people looking to capture the attention of billions of people all over the world on a pretty much 24/7 basis, you have to be smart, and you have to be savvy about how you go about capturing attention in what is likely to be a very crowded marketplace.
The same old, same old “me too” marketing just isn’t going to cut the mustard any longer. Instead, you’re going to need to court controversy by actively repelling people that AREN’T going to be interested in what you have to offer while at the same time attracting people that ARE going to be interested in what you have to offer.
You’ll make a few people angry with this kind of approach for sure, but you’ll also boost your engagement and the reach and influence of blog posts that you connect with each controversial Instagram post.
Keep your Instagram account on a brand
Finally, you need to really think about every single piece of content you post on Instagram – especially if it’s going to be used to shuttle traffic to your blog posts or your sales funnels.
Ensure that your images are consistent, that your Instagram account is on brand, and that each Instagram posts you put up that will link people to blogs or sales content access a headline in and of itself. Use this image or video to “warm people up” for the content they will be directed to through Instagram, and your conversion rates will shoot up dramatically. You can take the help of social media marketing agency to promote your brand on Instagram.
About the Author
Austin K is a blogger and influencer outreach expert at Megri Blogger Outreach Services in London. He writes about the latest developments in digital marketing and focuses on innovating customized blogger outreach plans for brands, businesses and startups depending on the industry and competition.