One question is repeated When we meet the clients is “Why SEO for a website”
And we answer their question as SEO is for listing a website in the search engine results page for a single word or a phrase relevant to the user’s query.
SEO is short for Search Engine Optimization. SEO is the method of analyzing the WebPages of any website for a specific keyword phrase for listing in the major search engines such as Google, Yahoo, MSN and many more.
Now a day’s, search engines are the most popular in the internet world. For anything we want to find on the World Wide Web, many people type the keyword in the search box and find the relevant and appropriate information they want. And the important thing, according to statistics, most of the visitors are viewing the first 3 pages only. That goes after a search of the first page, less than 40% of Internet users reached the second page of results provided by search engines, and only 10% checked to the third and no-one is going beyond the third.
Consider what it would be like that if no one is able to find your phone number or place of business easily; in that situation, the business will not continue for a long time. The same thing can happen with your website if people cannot easily locate it. If the factors like low Traffic volume, it existed at all in search engines, then potentially valuable customers never even know you are there. So that we want to be in the first pages of the search engine results page (SERP), it is possible only by optimizing the website as search engine friendly. Good search engine optimization techniques will increase the rankings of a website that can essentially do business and bring more profits.
Today, many companies and businesses have their websites, but websites are only an open platform to showcase company offerings and other business details. But, the website’s success mainly depends on how it is promoted on the huge world of the Internet in the World Wide Web. And listing on top of the search engine results page will increase your rankings and generate more leads, sales, and conversions to your business. To increase your rankings in SERP, Search Engine Optimization is the most important factor to ensure the site results in higher page rankings.
Suppose we both have our websites on “web designing”, and when “web designing” is a keyword phrase searched in one of the large search engines, there are thousands of search results. In that thousand search results, my website comes at the 1st page, and your website comes at somewhere at the 15th page. In this case, my website has huge visitors and more ranking, and you have not. This is all done by optimizing my website with SEO.
Today SEO has become an essential part of Internet Marketing and the most important part of any online business, small businesses, local businesses, and e-commerce businesses. SEO consultants will make the content of your website’s web pages more significant, attractive, and easier to read by search engine crawling and indexing software.
Here are some of the key points from the article:
- SEO can help websites attract more visitors.
- Usability is important in SEO.
- SEO is a complex and ever-changing field.
Conclusion
It explains that SEO is the process of improving the visibility of a website in search engine results pages (SERPs). This can be done through various methods, such as keyword research, content optimization, and link building. SEO is important because it can help websites attract more visitors. When a website ranks higher in SERPs, it is more likely to be seen by potential customers or clients. This can lead to increased website traffic, brand awareness, and sales. A website that is easy to use and navigate will likely rank well in SERPs. This is because Google and other search engines want to provide users with the best search experience.
The article concludes by stating that SEO is a complex and ever-changing field. However, it is an important investment for businesses that want to increase their online visibility.