Things for you to Consider:
1) Is your website just a glorified business card? If people unfamiliar with your company search the internet for your service or product and your website doesn’t appear… How will they ever find you?
2) Do you plan to have a website for the life of your company? Of course you do. The internet will continue to grow, search volume will always be increasing, it is VITAL that you work to secure the top spot in your search market now.
3) If you are not in the #1 spot for your target market and phrase, who is? Your competition is. The top 3 organic results receive 80% of the organic traffic. Why let your competitors take your internet business?