This week I have listened to some exciting presentations and had a few conversations with Google AdWords product evangelists regarding Google +1. The prospect for social integration with both SEO listings and paid search ads is intriguing and holds a tremendous amount of potential for search marketers.
The +1 button was deployed earlier this year across organic and PPC listings in the Google SERPs. Since then, the questions haven’t stopped. The main question that has bubbled to the top regards how +1 will affect AdWords quality score.