What stands out about Google’s approach to Google+ is that it is clear Google is not out to build another destination social network (thank goodness).
Rather, Google seems to be out to build a social operating system – a social data layer that underpins everything, creating a more significant and measurable relationship between a brand’s website, paid media, natural search, and social engagement. Google is doing what Facebook should have done.
In the meantime, +Pages, Google+ for businesses, will launch in early fall.
Here’s what’s exciting for marketers: The relationship between +Pages and the Google +1 feature means that the social graph will be connected with actions across natural search, paid media, and website content. It means big opportunitiesfor marketers to create strategically integrated, connected digital programs across bought, earned, and owned media.