Have you started experimenting with Google+? Are you sitting on the sidelines thinking “I’ll wait until Google+ matures,” or letting the in-crowd like Robert Scoble, Scott Monty, and Chris Brogan figure it out before you test it. If either of these options sounds like you, know that Google+ isn’t another flash-in-the-pan social media site. Google+ is in the social media battle to win your time and attention as an individual and a marketer.
http://www.clickz.com/clickz/column/2096129/google-mark-zuckerbergs-attention-shouldnt