Google+ Gained Traction

google+Google Places became Google+ Local, which changed the approach to local SEO. Users who log into their Google+ account while performing a search will see personalized results based on social data from Google+. Google+ Local has aimed to make reviews, recommendations and opinions of those in a user’s Google+ Circles a central part of their search experience. Bing also provides what’s known as “social results,” but because Google is still the search giant, users have more incentive to use Google+ more than ever before.

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