Google is integrating additional mobile and Offers features with the Google+ social network. Upcoming features will allow check-in based offers, incentivizing Plus shout-outs for local businesses – but stepping on the toes of other Google services.
Mike Blumenthal was the first to spot a noteworthy change to the Google Offers help files: a discussion of Google+ check-ins and their purpose. As the feature being discussed hadn’t been announced or released, the help file was more helpful to those keeping tabs on industry news than it was to advertisers.